$15–50 per month
Wix, Squarespace or GoDaddy plus your own evenings. Cheapest cash outlay, highest time cost. Works when someone on the team genuinely enjoys the tooling — and keeps at it after week two.
Pricing guide · Contractors · Fort Worth / DFW
How much does a contractor website cost in Fort Worth?
Straight answers about contractor web design in Fort Worth: what the market actually charges, what moves the price up or down, and the questions that protect you before you pay anyone — including us.
Honest rangesNo obligationEnglish + Spanish studio
The four price ranges you will actually find.
Every contractor website quote in DFW lands in one of these lanes. None of them is wrong — they buy different things. The mistake is paying for one lane while expecting the results of another.
$300–1,500 one time
Usually a template with your logo and phone number swapped in. No service pages, no Spanish, no estimate flow, no tracking. Fine as a placeholder; rarely a source of estimate requests.
$2,500–10,000+
Custom positioning, real service pages, photography direction and a working estimate path. This is where a website starts behaving like a sales tool instead of a business card.
$1,500–4,000 per month
The site plus the weekly work that wins local visibility: Google Business management, reviews, service-area content and reporting. Priced for contractors whose average job is worth thousands.
What actually moves the price.
Two contractor websites can look similar and cost very different amounts. These are the five variables doing the work — ask any provider to price them separately and the quote stops being a mystery.
Pages and service areas
One focused page is one price. Separate pages for roofing, remodeling, concrete and each city you serve is another. More pages only pay off when each one answers a real customer question.
Real bilingual, not translation
Spanish pages written for the customer — not machine-translated English — roughly double the writing work. In Tarrant County, where about three in ten residents are Hispanic or Latino, it is usually the highest-payback line item.
Photos and project evidence
Real before-and-after jobs beat stock photography every time. If your photos need collecting, selecting and editing, that is honest work that belongs in the quote.
The estimate path
Click-to-call, SMS, WhatsApp with a prefilled message, a short estimate form that people finish on a phone — the plumbing that turns a visit into a conversation.
Knowing what happened
Call, message and form tracking so you can see what the website produced. Without it, every marketing decision after launch is a guess.
One job pays for it
If your average remodeling, roofing or concrete job is worth $8,000–40,000, a single project won from Google covers any lane on this page. The expensive website is the one nobody finds.
Where P2L starts.
For contractors, P2L works on monthly growth programs priced by team size: $1,500 per month for a one-crew operation, $2,500 for teams running two or more crews, and $4,000 for multi-location businesses. Each program combines the website, Google Business Profile management, the review system and a monthly report — with setup included in the monthly price, a six-month agreement and a guarantee measured against your own baseline. Need a one-off project instead? It is quoted by scope, in writing, before any work begins — and the delivery clock starts when your materials are complete. Founder-led from Fort Worth, in English and Spanish.
If a monthly program is more than you can take on right now, Sitio Arranque is the one-time option: a five-section professional website, your Google Business Profile claimed and set up, and a review kit, for $1,497 paid once. It lands at the very bottom of the $1,500–5,000 range the whole market quotes as reasonable for an established contractor, and if you move to a monthly program within 90 days it becomes a $500 credit toward it. See exactly what $1,497 includes.
Questions contractors actually ask.
What is the cheapest way to get a website?
A DIY builder at $15–50 per month, paid for with your evenings. The tool is not the risk — abandonment is. Most DIY contractor sites are never finished, never connected to Google and never touched again.
Why do ultra-cheap offers cost more later?
Because you pay twice: once for the template with your logo on it, then again for the site that actually produces estimate requests. No Spanish, no service pages, no tracking, no one accountable.
How long does it take?
Weeks, not months — when photos, service details and access arrive on time. Materials arriving late is the number one delay in real projects, so agree on a checklist and a start date up front.
Monthly plan or one-time project?
A project gets you a correct site. A monthly program keeps the site, your Google profile, reviews and content working every week — where local visibility is actually won. Many start with one and grow into the other.
Does bilingual cost more?
Done honestly, yes — real Spanish pages are written, not machine-translated. With roughly three in ten Tarrant County residents Hispanic or Latino, it is usually the clearest-payback item in the budget.
Can anyone guarantee rankings?
No — and you should walk away from anyone who does. What can be guaranteed is the work: pages that load fast, answer real questions in both languages and make the estimate easy to request.