Case study · J&A Signs & Lighting · Fort Worth and Mineral Wells, Texas
The same site. Now Google finds it.
J&A makes and installs signs for ExxonMobil, PepsiCo and Digital Realty. Its website looked good, but Google did not have it: the home page showed as “URL is not on Google”. We moved it off Wix without changing the design. After 23 days Google had 45 pages, 743 impressions and 26 clicks.
A website Google had never read.
J&A Signs & Lighting designs, manufactures, installs and maintains signage and lighting for clients in several states. It runs an office in Fort Worth and a plant in Mineral Wells, and it is the Texas division of Modulex. Its website had lived on Wix for years. This is what the audit found.
The home page was not on Google
The day we connected Google Search Console, the home page showed as “URL is not on Google”. Other pages were listed as unknown, and the sitemap had never been read: 0 pages.
35 pages with no main heading
None had an H1. The headings were styled text, without the tag Google reads as the topic of the page.
A phone number from another country
The business details Google reads carried a phone number from another country. A buyer never sees it, but Google does.
18 of 33 pages with no description
With no description, Google builds the result text from whatever it finds, and it is rarely what the business wants to say.
Typos in plain view
“Real State”, “Pylong Sign”, “Forth Worth”. Small details a procurement manager notices in seconds.
Nothing measured the leads
The quote form could be sent empty, and nothing counted visits, calls or emails.
Case studies with no cases
“Case Studies” was a gallery of 39 photos with no client, challenge or result. The projects for Exxon Mobil and United Way were hidden in the blog.
The owner wanted to keep his design.
We changed the plan, not the goal. They look almost the same, and that was the point: the change is in what Google reads.
We first proposed a redesign
It was the shortest road for us. The owner preferred the site his customers already knew, and he was right to protect it.
64 pages rebuilt one by one
With the same text, photos, colors and web addresses, off the builder and corrected on the inside.
What changed is invisible
Headings, business details, speed, the sitemap and a clean web address for every page.
From audit to live site in 39 days.
Every step with its date. The company email never stopped working.
September 10: audit
We audited the site, its presence on Google and in directories, and the Dallas-Fort Worth competition, and delivered it as a report.
October 3: the decision
The owner chose to keep his design. That same day the first version of the home page and of the new service page, Branding & Digital Solutions, was ready.
October 3 to 19: 64 pages
Home, 11 services, 5 products, 11 sectors, 28 posts, 13 named case studies and two contact pages. The home video went from about 60 MB to 4 MB.
October 19: launch
We moved the domain to the new hosting without touching email. Old blog addresses forward to the new ones automatically. Google accepted the sitemap with 65 addresses that same day.
October 28: measurement
We connected Google Analytics to count visits, calls, emails and form submissions.
Every week: the same report
Search Console, Analytics, speed, 30 fixed searches and the map at 6 points across the area. Six reports through November 11.
23 days later: from zero to 743 impressions.
Figures read in Google Search Console and Google Analytics on November 11, 2026.
45 pages on Google
Out of 68. Before: 0.
743 impressions
The times Google showed the site in search results.
26 clicks from search
People who saw the result and opened the site.
72 visits from Google
In the 14 days measured with Analytics.
Growth week over week
Cumulative impressions: 0 on October 20, 89 on the 25th, 201 on the 28th, 396 on November 1, 535 on the 5th and 743 on the 11th.
Where it shows up today.
Read on November 11, 2026 across 30 fixed searches, from Fort Worth. Positions change from one day to the next.
modulex texas: #1
Above the global Modulex site.
j&a signs: #1
Its own name.
data center signage texas: #2
A sector where they already have projects.
sign company, Mineral Wells map: #2
The city of its plant.
| Search | Position |
|---|---|
| modulex texas | #1 |
| j&a signs | #1 |
| data center signage texas | #2 |
| sign company, Mineral Wells map | #2 |
Speed and accessibility.
Google’s official mobile test, PageSpeed Insights, on November 11, 2026.
Home page: 83 for performance
And 100 for accessibility, best practices and SEO.
Contact page: 89 for performance
The page where a buyer writes, calls or asks for a quote.
Service page: 97
The pages that matter most for searches by service and sector.
Being visible was the first step.
Winning the searches everyone makes comes next. We measure it every week and report it as it is.
What already shows
In three weeks the site shows up for its name, for Modulex and for one specialized sector.
What does not yet
General searches such as “sign company” in Fort Worth, where companies with years of head start and hundreds of reviews compete.
The work of the coming months
Reviews, directories with the right details and content by sector.
Frequently asked questions.
The questions we hear most often about this topic, answered briefly.
Why is my website not showing up on Google?
The most common causes are a sitemap Google could never read, pages without a main heading (H1) Google can recognize, and nobody requesting indexing in Google Search Console. J&A Signs had all three: its home page showed as “URL is not on Google”.
How do I check whether Google has my website?
Open Google Search Console for free, verify your domain and run “URL inspection” on your home page address. If it says “URL is not on Google”, Google does not have it. A quick second test: search site:yourdomain.com and count the pages that come back.
Do I need a redesign for Google to find my site?
Not always. The owner of J&A wanted to keep his design, so we rebuilt all 64 pages with the same text, photos, colors and web addresses. What changed is what Google reads: headings, business details, speed and the sitemap.
How long does Google take to show a new site?
In this case Google accepted the sitemap on launch day, and 23 days later it had 45 of 68 pages with 743 impressions in search. Showing up for the business name comes first. Winning general searches such as “sign company” takes months.
Does leaving Wix break email or old links?
Not when it is done with care. We moved the J&A domain to new hosting without touching the company email, every page kept its web address, and old blog addresses forward to the new ones automatically.
P2L / Fort Worth / DFW
Does your site look good but nobody finds it?
We check what Google sees of your business and send it to you in writing, in English or Spanish. Case site: jasignsgraphic.com. Figures from Google Search Console, Google Analytics and PageSpeed Insights, read between October 19 and November 11, 2026.
Full J&A Signs case · Free audit · Local SEO audit
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