Colombian jewelry · Shopify store · Cooper City, FL

KORAA 247-piece store that looks like KORA all the way to checkout.

  • Cooper City, FL
  • First draft in 24 hours (July 21, 2026) · catalogue on Shopify on August 8 · own domain live on August 20 · online checkout with Shopify since September 2026
  • korajoyeria.com

The challenge

A jewelry brand that sold from a market table needed an online store that tells the craft, shows the whole catalogue with prices and takes payment without ever stopping looking like KORA.

KORA sells Colombian jewelry from a booth at Mosaic Aisles, a boutique marketplace in Cooper City, Florida. The catalogue runs from hand-coiled filigree and raw emerald to pearls, natural stone and colourful pieces. Its customers shop in English and in Spanish, and many meet the brand in person first, standing at the table.

Before the project, the brand lived on that table and on Instagram. Its online shop was a Square page with a home screen and a list of 14 products, most of them sold out or low in stock, with no brand story and not a single line explaining what filigree is. On top of that, the domain everyone assumed was KORA's turned out to belong to another business with the same name, so KORA had no web address of its own.

That mattered because filigree is understood up close. At the booth people touch the piece, feel the weight of the gold and ask questions. In a generic product grid, a filigree earring and a steel one look the same. KORA needed a site that teaches the craft, puts more than two hundred pieces in view with their prices and lets people pay online, without losing the personal feel of the market.

  • Brand and competitor research, plus a brand kit
  • Art direction and a design of its own, no template
  • Scroll-driven animated story and draggable collection
  • Bilingual store of 247 pieces with search, filters and bag
  • Shopify setup: catalogue, collections, stock and checkout
  • Domain, brand email and Google Search Console setup
  • Google Business Profile and QR codes for the site and reviews
  • PDF site reports for the owners
  • Vertical video announcing the Mosaic Aisles booth

What we did

Step by step, from the problem to the published page.

  1. 01

    We researched the brand, its Instagram, its Square shop, the competition and 2026 jewelry design trends, and put together a brand kit before designing anything.

  2. 02

    We set a night-showcase direction: cacao background, parchment text and gold as the only accent. A gold thread, based on KORA's seven-coil ring, draws itself down the margin as you scroll.

  3. 03

    We turned the one-page site into a full store. We loaded the pieces from the photos and prices the owners sent over WhatsApp, and by comparing every photo we found and removed eleven duplicate listings.

  4. 04

    We organised the catalogue two ways: by type of piece (earrings, rings, necklaces, bracelets) and by material (filigree, raw emerald, pearl, natural stone, colour), with search, filters and sorting by price.

  5. 05

    We wrote the site in English and Spanish, each language with its own page addresses and listed separately on Google. Each product page states only what is confirmed: we corrected copy that called pieces filigree when they were not.

  6. 06

    We created the Shopify store and loaded the catalogue from a single file: products, five automatic collections, the Spanish text and one unit of stock per piece, so a one-of-a-kind piece is not sold twice.

  7. 07

    We connected the site's bag to Shopify. The customer shops inside KORA's design and pays through Shopify's secure checkout, and anyone who lands on Shopify's generic storefront is sent straight back to korajoyeria.com.

  8. 08

    We bought korajoyeria.com, set up email on the brand's domain, registered the site in Google Search Console, created the Google Business Profile and delivered two QR codes: one to the site and one to reviews.

Page by page

  1. 01

    Home

    It opens with "Colombian roots. Made for today." and a photo that moves closer as the headline fades. Then come KORA's picks, a draggable strip of categories and collections, four ways to wear the pieces, the craft in four steps and a showcase of the catalogue. The background changes colour in each act and the gold thread runs through the whole visit.

  2. 02

    Shop and categories

    Every piece with photo, material and price, filterable by type and by collection and sortable by price or name. Earrings, rings, necklaces and bracelets also get their own page. The grid loads complete even if the animation fails, so nobody is left without the catalogue.

  3. 03

    Product page

    Every piece has its own page in both languages, with gallery, price, quantity and an add-to-bag button. It lists material, stone, colour, technique and origin, with care notes by material and the shipping and exchange terms. Anything the workshop has not confirmed is left out, and Google receives each piece's price, shipping and exchange policy.

  4. 04

    Collections

    Five ways into the catalogue by material: filigree, raw emerald, pearl, natural stone and colour, each with one line that explains it and its piece count. It serves the shopper looking for a material rather than a type of jewelry.

  5. 05

    The Craft

    It explains filigree in four steps: draw, coil, solder and set, and why the emerald goes in uncut. It ends with a plain note: it describes how the technique is made, not a production promise, because there is no documented workshop yet. The brand educates without overselling.

  6. 06

    Our Story

    It tells how, before it was a store, KORA was a table with a white cloth, velvet busts and a mirror. It puts the house rule in writing: if a detail is not confirmed, it is not published. It closes with where to find them in person and on Instagram.

  7. 07

    Visit

    The Mosaic Aisles booth in Cooper City with its hours, a button that opens directions in Google Maps and phone numbers to confirm before coming. The location and hours also go into the business information Google reads.

  8. 08

    Bag and checkout

    The bag is on every page as a side panel and also as its own page. It adds up the pieces, lets you change quantities and takes you with "Pay now" to Shopify's secure checkout, where shipping and taxes are calculated. The bag reads in the page's language even if the piece was added in the other one.

  9. 09

    Care, Shipping & Exchanges, FAQ

    Three help pages that answer what gets asked every week at the booth: how to store and clean filigree, pearls and raw emerald, shipping across the United States, exchanges within 30 days and whether the emeralds are real. The FAQ is also published in a format Google can show right in search results.

  10. 10

    Contact

    Phone, email, Instagram and a short form to ask about price, measurements or availability, with a spam filter. The footer of every page also carries an email sign-up for new pieces and market date changes.

Integrations and what they do

  • Shopifyholds the catalogue and stock, builds the bag and takes payment in its secure checkout
  • Stock per pieceone unit per piece; once sold, Shopify stops offering it
  • Google in two languagesEnglish and Spanish, each version listed separately
  • Information Google readsstore, hours, FAQ and each piece's price, shipping and exchanges
  • Search Console and Google Business Profilethe site registered with Google and the business listing created
  • Google Mapsone tap for directions to the booth
  • Forms and email listcontact and news sign-up with no extra service
  • Email on its own domainbrand addresses that land in their usual inbox
  • Instagram and QR codeslinks to their Instagram and QR codes for the site and for reviews
  • Animated story and draggable collectionthe gold thread advances as you read and you browse pieces by dragging

What sets the site apart

  1. 01

    A gold thread, taken from the brand's seven-coil ring, draws itself as you read, and the site changes colour in each act: the page teaches the technique as you go.

  2. 02

    Every piece has its own page in two languages and says only what is confirmed. If a detail is missing, it stays missing: the brand prefers a gap to an invented adjective.

  3. 03

    It looks like KORA right up to payment. Shopify works behind the scenes: it holds the catalogue, tracks stock and takes payment, with no Shopify template in sight.

The result

What the business has today.

Facts you can check on the published site, not promises.

  • 247 pieces for sale, each with its own page in English and Spanish.
  • Online payment: the bag takes shoppers with "Pay now" to Shopify's secure checkout.
  • Stock of one unit per piece in Shopify, so a one-of-a-kind piece is not sold twice.
  • Its own domain, korajoyeria.com, with English on the main address and Spanish under /es/, each listed separately on Google.
  • Hours, directions to the booth and phone numbers one tap away, also in the business information Google reads.
  • Anyone who lands on Shopify's generic storefront is sent back to the matching page on korajoyeria.com.

What the client said on Google

“I’m so happy with P2L Digital Studio’s work and the results for my brand’s image, KORA. From the very first moment, Sergio Aristizabal understood what I wanted to convey and managed to bring my ideas to life in a very professional, elegant, and creative way. The service was excellent; they were always attentive to every detail and made me feel supported throughout the entire process. Their experience, commitment, and passion for what they do are evident. Without a doubt, I recommend P2L Digital Studio to any individual or business that wants to take their image and digital presence to the next level. I’m thrilled with the result! ✨”
Luz Ayda Villegas · KORA · ★★★★★ · Translated by Google