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Bilingual brand siteCraft storytellingCatalogue rail

Case 06 / KORA

Filigree explained, catalogued and easy to ask for.

KORA sells Colombian filigree in Florida — handcraft that looks delicate in person and generic in a plain product grid. The site teaches the technique first, lays the full catalogue on one table and keeps every claim about materials honest.

Market
Cooper City, Florida
Focus
Craft + catalogue
Language
Spanish + English
Status
Published
KORA filigree jewelry homepage

The decisions

Craft is the argument.
The catalogue is the proof.

Filigree earns its price only when people understand the hands behind it — so the site explains before it sells.

01 / Craft

Teach the technique.

Stretching, twisting and setting the metal is shown step by step, giving every piece a story that a product grid alone could never carry.

02 / Catalogue

Thirty-four pieces, one table.

A horizontal rail lays out the whole collection like a market table, with entry points by category for earrings, rings and chains.

03 / Trust

Honest by design.

Materials and sizes are stated only when confirmed — no invented data — and the whole experience reads natively in Spanish and English.

Responsive experience / In motion

Jewelry that reads best up close, on any screen.

The guided tour moves through the craft, the scale and the catalogue rail; the mobile view keeps the pieces large and the enquiry one tap away.

Published site / Guided tour
KORA mobile homepage

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