Teach the technique.
Stretching, twisting and setting the metal is shown step by step, giving every piece a story that a product grid alone could never carry.
Case 06 / KORA
KORA sells Colombian filigree in Florida — handcraft that looks delicate in person and generic in a plain product grid. The site teaches the technique first, lays the full catalogue on one table and keeps every claim about materials honest.
The decisions
Filigree earns its price only when people understand the hands behind it — so the site explains before it sells.
Stretching, twisting and setting the metal is shown step by step, giving every piece a story that a product grid alone could never carry.
A horizontal rail lays out the whole collection like a market table, with entry points by category for earrings, rings and chains.
Materials and sizes are stated only when confirmed — no invented data — and the whole experience reads natively in Spanish and English.
Responsive experience / In motion
The guided tour moves through the craft, the scale and the catalogue rail; the mobile view keeps the pieces large and the enquiry one tap away.

P2L will review the current presence and identify the clearest first move.