MC Service Heating & CoolingA website that behaves like a thermostat.

1. 01

   On November 5, 2026 we audited the site, the Google profile and the competition, and delivered it as a report written for the owner, not for a technician.

2. 02

   We studied the trade and its best examples before designing, and chose one idea: the page is a thermostat that keeps the house at 72° whatever it is outside.

3. 03

   We gathered 55 real photos of the company, from its old site and its Facebook page, and converted them to a light format. No stock photos.

4. 04

   We wrote every page twice, in English and in Spanish, and built one per service and one per city.

5. 05

   On November 10 we delivered the full draft, hidden from Google on purpose, with a report comparing the old and the new site measured on the same day.

6. 06

   On November 11 the owner answered: we added three services and four cities he asked for, and removed from the general copy what he did not want.

7. 07

   On November 12 we moved the domain to the new site. We copied every email setting first, then checked all 13 against public servers: email never stopped.

8. 08

   That same day we verified the domain in Google Search Console and Bing, submitted the sitemap and brought the Google profile up to date: phone visible, 16 cities, categories, description and 20 reviews answered.

Page by page

1. 01

   Home: the thermostat

   The first thing a customer sees is a giant 72° with real photos of the technicians inside it. The page reads the temperature outside at that moment, from the National Weather Service, and shows it next to the 72° inside. At 68°F or more it opens in blue and puts air conditioning first; below that it opens in red and puts heating first. The visitor can switch with two buttons. Below come “What is going on?” with a photo for each symptom, the services, the reviews, the license and the cities.

2. 02

   Services (12 pages)

   One overview page and eleven services: A/C repair, installation and maintenance; heating repair, installation and maintenance; mini split; commercial; new construction; system replacement; and diagnostics and service calls. Each explains the symptoms, how the crew works, what is included and the usual questions. The owner asked for the last three when he reviewed the draft, and they went in the next day.

3. 03

   Cities (16 pages)

   Arlington, Mansfield, Grand Prairie, Kennedale, Pantego, Fort Worth, Dallas, Irving, Grapevine, Garland, Plano, Weatherford, Keller, Flower Mound, Frisco and Allen. Each page has its own text about local homes, neighborhoods and ZIP codes, and shows that city’s live temperature. Someone searching “AC repair” in their city lands on a page written for them.

4. 04

   Projects and reviews

   Projects gathers photos of real jobs, with a filter for A/C, heating, mini split and commercial, and they open full size. Reviews shows the Google rating and nine real reviews with each customer’s name. There is not one stock photo: all 55 came from the company’s own jobs.

5. 05

   Pricing and FAQ

   Pricing explains how the company charges, with the price stated before work starts, and gives market ranges labeled as reference. We did not publish any client price he had not given us. FAQ answers fifteen questions people have before they call.

6. 06

   About

   A family business, father and son, with a Texas contractor license, an A+ rating with the BBB and more than 15 years of experience. License TACLB00160381E appears on every page, as Texas law requires.

7. 07

   Contact and estimate

   Phone, WhatsApp, hours, areas and a short estimate form that alerts the company inbox. On a phone a fixed bar holds three buttons, Call, WhatsApp and Free estimate, visible on every page. At the top, a notice says whether the company is open or closed by Texas time.

8. 08

   Everything in English and Spanish

   All 36 pages exist in both languages, written separately and not run through a translator. The visitor switches with one button, and Google knows which version to show each person.

Integrations and what they do

• Live temperaturereads public National Weather Service data for each city; if it fails, it uses the typical high for the month
• Cooling or heating modethe page changes color and order with the weather, and the visitor can switch it
• Fixed contact barCall, WhatsApp and Free estimate always in view on a phone
• Open or closed, liveby the company’s hours and Texas time
• Form with email alertsevery estimate request reaches the company inbox; we tested it with real submissions
• Google Search Consoledomain verified and a 72-page sitemap read by Google
• Bing and IndexNowsite registered with Bing and all 72 pages submitted for instant notice
• Information Google readsservice, city, phone, hours, license and reviews marked on every page
• Old addresses keptthe 7 addresses of the old site forward to the matching new page
• Domain and emailthe site moved servers with a security certificate, and the company email kept working

What sets the site apart

1. 01

   The home page reads the real temperature outside and changes on its own: blue with air conditioning first when it is hot, red with heating first when it is cold.

2. 02

   72 pages in English and Spanish, written separately: one for each of its 11 services and one for each of 16 Metroplex cities, with only real photos of its jobs.

3. 03

   From audit to live on its own domain in seven days, with the company email working and Google reading all 72 pages the same day.